The Colored Girl x Make Up For Ever
The Colored Girl is proud to unveil yet another stunning campaign, inspired by leading cosmetics brand MAKE UP FOR EVER, featuring empowering women of color championing their causes to make a statement about beauty and advocacy. Victory Jones & Tori Elizabeth, the dynamic creative duo behind The Colored Girl, have teamed up with MAKE UP FOR EVER to create a second wave of the beauty brand’s #blendinstandoutcampaign, which asked six boundary-pushing influencers, “What do you stand for?” A campaign supporting community, self-expression and the celebration of all people, #blendinstandoutoriginally launched on MAKE UP FOR EVER’s owned social channels in late February, featuring the Melanin Goddess herself, Khoudia Diop.
Successfully using its platform as a tool of change to showcase diversity and stand up for inclusion, The Colored Girl chose to partner with MAKE UP FOR EVER because they share the same core values. MAKE UP FOR EVER recognizes the unique beauty in all people and has always celebrated both individuality and inclusion. The brand has long been known for its industry-leading, high-performance products featuring one of the widest complexion ranges available on the market. With MAKE UP FOR EVER, there is a shade for everyone.
For The Colored Girl’s take on MAKE UP FOR EVER’s #blendinstandout, each woman expresses her own unique, natural beauty through the campaign images, shares her favorite complexion product and advocates for the cause that matters most to her. Equal education, body positivity, co-parenting and anti-bullying are just a few of the issues the women stand for—and they look absolutely stunning doing so
Clickhere, to help TCG & Khoudia Diop end bullying & continue to promote self-love & acceptance.
This is the REBIRTH of the black woman… she stands before you awakened and ready, in all her crowning glory to reclaim her regality and be celebrated in equality. Through her journey of self-affirmation and self-love, she is no longer an after thought. She has rightly taken her place at the table and shall not be ignored. No longer will she be relegated to sub-par treatment. She stands up for herself and others in strength and love, to uplift those around her.
Having bared the brunt of societal woes, she recognizes and understands the plights of her other colored sisters, and as such calls upon them to also be awakened and stand with her in solidarity. Bonded together through the commonalities of those before her, she is now able to join forces with her sisters and blaze a trail for those just embarking on their journey as a Colored Girl.
Clickhere, to help TCG & Khoudia Diop end bullying!
For additional campaign photos, click the image above to see more. Be sure to check out the intimate, in-depth interviews at YouTube studios, here: Insight.
For more information on Class Network, go to www.circleofladies.com
Every woman has a story… one of trials, tribulations and triumphs. The Journey to The Crown is a stunning multi-media campaign which focuses on seven “QUEENS” as they embark upon the retelling of their life stories of self-discovery by facing harrowing obstacles on the road to power, purpose, inner beauty, and self-love; to become the women they are today. Resilient, driven, compassionate, strong and ambitious, each of these women is more than what meets the eye, and also an inspiration for us all. They represent the reality of hope and determination in the flesh, while the crowns symbolize conquering and reigning over all obstacles, as well as the beauty that stems from taking control of one’s story.
The Colored Girl campaign will make the world aware of the beauty of the black woman in her
own skin. In showing the different angles, perspective and depths of the black woman; highlighting the regality of the beautiful creatures we are, namely our skin tone and hair choices! Our beauty needs to continue to be celebrated since it’s historically, socially, politically, culturally exploited and seen as “less than” by European/imperialist standards. Brown beauty shouldnot only be celebrated, but standardized and mainstreamed, since most of the world is actually brown. We are the majority, not the minority!
On our quest to continue curating change, the Journey to the Crown (#JTTC), was created not only to bring awareness to women’s issues, using harrowing real-life narratives but also to promote the Journey to the Crown Experience, on February 10-11, 2017 in New York City. An immersive event hosted by CLASS Network, the experience is designed to establish a forum for women around the globe, to come together and celebrate their individual journeys to self-love and self-determination and healing, while utilizing these experiences to discover and fuel their own passion.
She is not unshakeable but she is resilient.
She is not omnipotent, but she is strong.
She is not perfect, but she is beautiful.
She deserves to be accepted and celebrated just as much as anyone else. And she stands with those who have also been discriminated against because her empathy runs as deep as her love. It’s in embedded in her DNA.
She is fierce.
She is tender
She is intelligent and worthy.
She is The Colored Girl, reborn.
LOVE begins now.
A NEW STORY begins now.