Tribe Vibe Spotlight: Luvvie Ajayi

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Luvvie Ajayi: Author, Activist, Speaker, Strategist, Host, Newlywed, & Self-Proclaimed Professional Troublemaker, @luvvie

Ifeoluwa Adenike Damilola Ajayi known professionally as Luvvie Ajayi is a Nigerian author, speaker, and digital strategist. Her first book, I'm Judging You: The Do-Better Manual was a New York Times best-seller. Luvvie is an award-winning writer, digital strategist and speaker who's been thriving at the intersection of comedy, technology and activism for 15 years.

Known for her candor, humor and authentic voice, AwesomelyLuvvie.com is the site where she covers all things pop culture, from TV and movies to race, politics and life’s random adventures. Luvvie’s work as a culture critic and activist has garnered her much acclaim. She was even selected as a part of Oprah Winfrey’s inaugural SuperSoul 100 list, as someone who “elevates humanity.”*

IMPACT - A real and authentic voice, Luvvie continues to speak about topics that are difficult to discuss — which can be scary but necessary.

WELLNESS - An advocate for maintaining a healthy work/life balance, Luvvie talks openly about making time for self (including time with family & friends), and doing things she loves to combat her hectic schedule & busy lifestyle.

EXPANSION - As the voice behind a humor blog that covers politics, race, gender and pop culture, Luvvie feels it's her role to push people outside their comfort zones.

SISTERHOOD - A sought-after speaker, host & correspondent, Luvvie openly champions, supports and shows up for her tribe… like recently when she supported Tiffany Warren as a featured host at Adcolor 2019.

COLLABORATION - Working closely with other women in her network and beyond (Jesus & Joloff podcast with Yvonne Oriji) to create safe spaces for WOC both on & offline to discuss issues that matter to us.


Luvvie, we love your unique, real & authentic voice and perspective! Keep doing what you do for the culture and showing us how being unapologetically true to self can be a key to happiness & success.

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